ageism

i began to research ageism in our society and was quite surprised to realise that as a regular road user i had never actually noticed that this traffic sign could be deemed offensive. however, when my attention was drawn to this i must admit i agree that the hunch back type figures aided by a walking stick to depict the image of an elderly person is actually quite demeaning and i was a little shocked that even nowadays in society something so blatant can still exist when so many discrimination acts and laws are now in place.